It's the fourth consecutive month that Android has lead the way in the US, according to Millennial Media's analysis of the smartphone market.
It's also the second month in a row, however, that Google's share has dropped, falling a further 3 percentage points from February to its current total of 48 percent.
Turning the tide?
Millennial's data taken from its ad network, which reaches 82 percent of the mobile web in the US depicted Android's rise to the top throughout the best part of 2010.
Google's platform finally surpassed previous market leader iOS in December.
Numbers for March, however, suggest both iOS aided by strong sales of the Verizon iPhone and BlackBerry have managed to turn the tide, albeit at an especially slow pace.
Apple's share has risen by 4 percentage points to 31 percent according to Millennial's numbers, while third placed BlackBerry - which surprisingly saw its share rise last month after a sustained period of decline - is also up by 1 percent to finish on an 18 percent share.
Tight at the top
Nonetheless, the battle between the top two might not be as clear cut as their respective market shares make out.
Millennial claims that, when it comes to revenue generated per platform, iOS still leads the way with a 47 percent share to Android's 36 percent.
Conversely, Google's OS is on top when it comes to end-to-user sales.
Apple's iPhone may be the most popular smartphone on the market, but 14 of the current top 20 handsets in the US run Android.
You can read the full Mobile Mix report for March on Millennial Media's website.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Interview
May 15th, 2024