Though rolling out updates appears to be something of a problem for Microsoft, the firm is having much more less trouble garnering developer support for Windows Phone 7.
Detailed in the latest post on the Windows Phone developer blog, Microsoft's Todd Brix says the platform's app tally now stands at 9,000 that's 1,000 titles up in less than a month.
Apps away
"There are many ways to measure the vitality of a marketplace and Im pleased to report that we're seeing strong results across several fronts; from the number of available apps and popularity of our tools, to more tangible developer benefits stemming from monetisation opportunities that drive downloads and sales," says Brix in the entry.
"And of course, our recently announced partnership with Nokia represents a big step forward in our efforts to create a vibrant ecosystem for developers."
Brix adds that those 9,000 apps come from more than 32,000 registered developers, each one delivering an average of 100 new apps a day the same rate Microsoft revealed at Mobile World Congress.
Try before you buy
As an aside, Brix offers some advice for newcomers to the platform, claiming Windows Phone 7's trial set up which allows users to try out apps for free is proving especially popular.
"Paid apps that include trial functionality are downloaded 70 times more than paid apps that don't include trial functionality, expanding the number of potential customers to purchase the full paid version," adds Brix.
"Nearly one out of 10 trial apps downloaded convert to a purchase and generate 10 times more revenue, on average, than paid apps that don't include trial functionality."
Microsoft's stats suggest trials also convert to paid downloads more quickly. More than half of trials that end up as paid downloads do so within a day, and most of those with the first two hours.
[source: Microsoft]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |