Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Advertising in free-to-play games delivers up to $3,000 a day, says Kiloo's Simon Møller
An article inspired when Games Brief's Nicholas Lovell suggested in-game advertising was a waste of time, Danish developer Simon Moller had the numbers to demonstrate otherwise.
Based on experience from Kiloo's games, he broke out the various options currently available, suggesting Chartboost and AdColony were providing 'significant revenue'.
"At 100k-250k DAUs, you will probably be able to average anywhere between $500 and $3,000 a day," he said.
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Appsfire's Ouriel Ohayon says replacing UDIDs with MAC addresses would be the wrong approachPart of the ongoing UDID situation, Appsfire's Ouriel Ohayon is arguing the case for the company's solution OpenUDID.
More than this, however, he's keen to point out that the alternative solution that many companies have move on to - MAC addresses - is even worse in terms of privacy than using UDIDs.
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OMGPOP's Dan Porter on how his 'outsider' game design style helped boost Draw Something to 25 million downloadsSneaking into this week's hot five, despite being a couple of weeks old, is our pre-Zynga acquisition interview with OMGPOP's Dan Porter.
In a very honest exchange, he confessed, "Before OMGPOP I never worked in the game industry. And while I like games, I wouldn't call myself a hard core gamer.
"I designed the majority of the game based on ideas I had. I doubt I could ever get a job as a game designer anywhere and I would most certainly be terrible at it."
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iOS dev offers access to games' source code for $49 a popWhile some are looking to Kickstarter for funding for new projects, Clay Kohut is going in the opposite direction. He's selling off non-exclusive licences to the source code of some of his iOS games for $49.
"After less-than-savoury sales on the App Store, I started a website that sells copies of my source code to other aspiring developers," he explained.
Click here to read more
New iPad's A5X chip isn't powerful enough for high-end 3D graphics, claims developer
One of the big surprises about the new iPad was it used a modified version of the A5 chip - the A5X - not a brand new architecture.
Considering its 9.7-inch screen is now Retina resolution, that's a lot of pixels to push; and at least one developer thinks there's not enough GPU grunt to do the job properly.
"With the current GPU, the framerate drops significantly when a lot of geometry using sophisticated shaders is to be filled," he told PocketGamer.biz.
It's not something that other developers agreed with, but as more from-the-bottom-up projects are started for the new hardware, it's something we expect to hear more about in the future.
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Until next week...
Hot Five
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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