Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Develop 2012: HTML5 can wait: focus on the native app, says Flurry
One of those debates that is clearly going to run and run, at Develop in Brighton 2012, analytics company Flurry nailed its colours to the mast with European GM Richard Firminger bigging up the native app.
"If you're really thinking about what platforms to focus on, focus on what's here today," he suggested, pointing out that while there are perhaps 530 million current smartphone users, the potential market could be 2 billion.
"Native is where the audience is. Native is where the money is," he added.
Read more here
Develop 2012: Brian Baglow on how indies can master the art of marketing
The most popular story from our extensive coverage of the Develop conference came from Scottish game PR maven Brian Baglow.
Giving out tips on how to improve your external communications, as one example, he pointed out that he didn't know of any developers who take the time to craft the copy they put up on the App Store or Google Play.
"They just hammer it out and put it up. That's not going to encourage anyone to buy your game," he said.
Other subjects covered included how to use Twitter, how become a thought leader, and why you should stop worrying about giving away your secrets. Frankly, unless you're a big company, no one is likely to care.
Read more here
HandyGames is hiring through PocketGamer.biz jobs board
Everyone in mobile games is hiring at the moment. But only the smartest companies are making use of the new PocketGamer.biz jobs board.
German developer HandyGames is doing both and CEO Christopher Kassulke was happy to tell us why.
Read more here
Opinion: CSR Racing's success demonstrates sophisticated monetisation but where's the gameplay?
Taking its place in the Hot Five for the second week is Jon's opinion on the success of the NaturalMotion-published CSR Racing.
During the past week, plenty has been spoken about the game, which has remained in the #1 spot in the US top grossing chart - demonstrating that punters love it.
On the other hand, a Russian hacker cited its methods as justification for cracking the entire iOS IAP payment system.
But perhaps the final word should go to developer Boss Alien.
At Develop, its MD Jason Avent gave a speech in which he said it was 'more successful than all my other games (which includes Split Second, Pure and MotoGP) put together'.
Read more here
Fruit Ninja making more than $400,000 a month from ads
$400,000 per month is a sizeable chunk of cash, but given that Fruit Ninja has been downloaded over 300 million times, it's not an excessive amount.
Indeed, Halfbrick CMO Phil Larsen explained to Ad Age that the company has dialled down its advertising so as not to annoy players.
Anyhow, combining all monetisation methods, the game is generating over $1 million per month.
Read more here
Hot Five
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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