These are the most popular stories of the week - those nuggets of news, informative interviews, mind-changing opinion pieces and stimulating graphs that capture the ever-changing currents of the mobile games industry.
So counting down from five to the big number one, click through and find out what's been going on.
Mobile marketing agency PocketWhale recently made headlines by promising to provide a transparent, fraud-free user acquisition service.
Indeed, the firm certainly has the experience given three of the co-founders previously worked at fast-growing German UA outfit AppLift - part of the HitFox group of companies.
The startup, which is based in Paris, with offices opening in San Francisco and Singapore, has already closed a 6-digit seed investment, and is looking to hit the ground running.
"During the five years I spent working with mobile game publishers worldwide I saw their growing need for a close and transparent partner that would accompany them through the entire user acquisition process," commented co-founder, Jean-Philippe Decka.
"Most of my former clients did not want to work with generalist agencies that would not understand their specific challenges, and would not dedicate entirely to them as they work with too many different clients. This is how the idea of PocketWhale was born!"
With an increasing amount of people questioning when Oculus Rift will make it to retail, the VR outfit's head of developer relations, Aaron Davis, headed to Game Connection 2014 to set the record straight.
According to Davis, those doubters couldn't be more wrong about Oculus' consumer vision, explaining that the company won't be happy until its introduced 1 billion people to the world of virtual reality.
"We're thrilled that VR is becoming more and more accessible," said Davis.
"Our goal as a company is that over the next 10 years want to have over 1 billion people engaged in virtual reality.
"We're not just talking about people in this room. We're talking about old people, young people, people from difference economic backgrounds, living in different countries."
New European rules affecting the VAT of digital goods and services are about to come into effect on 1 January 2015.
Under the new rules, VAT will be paid based on the location of a firm's consumers, rather than the location of the company itself.
Of course, we're sure you already knew that, and have already been pulling out all the stop to ensure that your accounting systems and payment procedures meet guidelines.
You didn't? Well, fear not, because all is not lost.
In fact, Jari-Pekka Kaleva - the COO of European Games Developer Federation and the Senior Policy Analyst in Neogames, the hub of the Finnish game industry - is on hand to show you the ropes and help you get everything in order by the time new year rolls around.
Everyone in the mobile industry has their own monetisation philosophy. Some hate free-to-play, others detest advertising, and there are those who're quite ready to declare premium a 'dead man walking'.
Irrespective of your own personal opinions though, our Chart of the Week proves it's silly to write off one method because of inherent distate.
Indeed, if you're a developer looking to be taken seriously, you should, at the very least, investigate every avenue.
What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.