Orange has announced plans to sell advertising on behalf of some of its content publisher partners, via its previously-announced deal with mobile advertising firm Ad Infuse.
As New Media Age reports, this isn't a dedicated mobile advertising network, but more about Orange selling ads for some of its partners, including games.
Specifically, Orange's new platform will support in-game ads, as well as pre-roll and display formats.
"We're looking to work closely with partners to offer them ad opportunities," says the operator's head of third-party services Steve Ricketts.
"Many people want to do business with us but it's not just about driving traffic. We can offer free data, location-based information, billing and ad services."
The move makes Orange one of the first mobile operators to make such a strong move into ad-supported content - although whether games publishers are keen to strike deals with individual operators remains to be seen.
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Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
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