The garlands keep coming for the new iPhone 3.0 software, with Zynga the latest games publisher to hail the new features in Apple's latest SDK.
"We're most excited about the in-app purchase capability and push notifications," says VP of marketing Brandon Barber.
"In-app purchases allow us to better translate the business models we've developed on Facebook to the iPhone. We believe the best way for us to grow on the iPhone platform is to charge as little as possible up front and generate revenue through sales of virtual chips and virtual goods."
However, one quibble Zynga has is over Apple's decision that only paid apps will be able to use in-app purchases - free apps won't.
"We understand Apples desire to keep the difference between free apps and paid apps clear to users, but free apps allow you to reach a much broader audience," says Barber.
Still, push notification is a big deal for a social games firm like Zynga, according to Barber.
"Because our games focus on live social, having a communication channel we can use to let players know when their friends are online and want to play is huge leap forward" he says.
Zynga will be including iPhone 3.0 features in all of its games going forward, according to Barber.
The social games firm has released two iPhone games so far: Live Poker and Word Scramble, although the former is available in several versions.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024