Mobile advertising firm Greystripe has been talking to MobileEnt.biz over the acquisition of mobile advertising mediation company AdWhirlby ad provider AdMob.
That's a lot of ads, which is pretty much the problem as seen by Greystripe CEO Michael Chang, who says "A mediation company needs to be a separate entity to do its job of unbiased optimising of a number of ad networks. The concerns [around this deal] are most certainly justified."
The purpose behind AdWhirl was to allow publishers and game developers to choose from a selection of and providers at will, which sparked controversy when the mediation firm was acquired by one of the providers.
From the outset AdMob has insisted that the system will remain completely open and transparent, and its competition's rates will be kept confident even from its sell.
Chang's reactions seem quite indicative of AdWhirl's provider base, however, so it remains to be seen how many will continue to support the platform now that it's owned by a rival.
Top Stories
News
2 hours, 28 minutes ago
My.Games launches new PC and console focused label Knights Peak Interactive
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |