It's quite staggering to see the breadth of Zynga's social gaming empire, which raised over $40 million in its first round of venture capital funding.
Although no new investors have been mentioned (suggesting there aren't any - it's the same capitalists ploughing more money into the online gaming phenomenon), a second round of funding has added another $15.18 million to Zynga's enterprises, according to a regulatory filing.
The social gaming company currently enjoys the largest online game in terms of sheer number of players, Facebook app FarmVille, which currently has a staggering 65 million active players.
Zynga has stated that its sights are set on cracking the smartphone market, which could be the venture this $15 million is earmarked for.
To date, iPhone success has been limited, but the burgeoning trend for in-app purchases and micro-transactions on Apple's handheld are where Zynga's strengths are found, and could prove to be its key for unlocking the portable gaming market.
VentureBeat
News
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
12 minutes ago
A third of developers implementing new payment options in face of Digital Market Act’s $18 billion opportunity
News
2 hours, 12 minutes ago
Chinese publisher iDreamSky opens office in Riyadh for first international expansion
News
12 minutes ago
A third of developers implementing new payment options in face of Digital Market Act’s $18 billion opportunity
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th | |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |