There appears to be a subscript to yesterday's news concerning I-play's new enthusiasm for Android.
According to MobileGamesBlog, the company has had enough of Java and Brew development and will not be supporting those platforms from Q2 2010, instead throwing its weight behind smartphones.
It's certainly an interesting strategy considering the amount of business still available on those platforms.
For example, Gameloft only generated 22 percent of its Q4 income from iPhone, while in its financials EA Mobile partly pointed to its success on carriers such as Verizon and AT&T for a year-on-year rise in revenue of 14 percent.
Of course, these two publishers dominate carriers decks, claiming the vast majority of Java and Brew game sales.
Also, I-play's recent reorganisation has left it a leaner, more focused publisher, so concentrating on growing markets which offer higher profit margins maybe a sensible longterm option.
But, other publishers and developers are going the other way, taking their iPhone-developed IP to other mobile devices, including Brew and Java.
UK publisher Connect2Media is bullish on the market, for example.
CEO Eric Hobson told PocketGamer.biz; "We believe there's plenty of life in the conventional carrier element of the mobile games market."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
31 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |