What happens when one unstoppable object meets an unmoveable one?
The announcement that Zynga is working on an iPhone version of social gaming behemoth Farmville looks set to provide an answer, with the game due to launch at the end of June one year on from Farmville's original debut, no less.
What's interesting about the link-up is that Farmville on iPhone will be fully functional with the Facebook version.
Farming in the millions
As part of Steve Jobs' WWDC keynote, Zynga CEO Mark Pincus said over 70 million active users play the game every month, with 35 million dropping in daily.
As such, by allowing users to carry their accounts across to iPhone, the app will have a massive potential audience on day one.
Farmville on iPhone will also enable players to make in-app purchases and will use push notifications when players' crops are withering, seamlessly adapting its set-up to meet the nuances of iPhone play.
All eyes on Zynga
But Farmville's appearance on iPhone could have major ramifications on the rest of the industry.
Zynga's expanding presence on iPhone more than one year after Mafia Wars made its App Store debut will likely be cause for concern for many existing iPhone publishers.
There's huge potential for Zynga's social savvy to explode on this new platform - sucking up user activity - and it's this recipe for a perfect storm that the likes of social iPhone publishers such as ngmoco were hoping wouldn't happen.
"There's definitely a scale issue in terms of dealing with 75 million iPhone OS devices versus 450 million Facebook users," ngmoco CEO Neil Young told us back in March regarding Zynga's then small-scale appearance on iPhone.
"I also think the social fabric on the iPhone isn't as well defined as on Facebook yet, but that's a factor of how new the platform is. As Apple rolls out new OS releases, I imagine you'll see tighter integration between it and other social networks."
It will be fascinating to see how the huge Facebook companies compete with those smaller outfits who have first mover advantage on iPhone.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |