The World Cup marks yet another commercial opportunity for the firm, yet it appears the app now has a loyal enough following that big business is willing to come to Foursquare off its own back.
TechCrunch reports Foursquare is now offering several new branded badges designed to encourage users just where and how they're watching this year's football fiesta in South Africa.
Bing brother
The three badges from Microsoft's Bing and CNN mark the ever-closer relationships Foursquare is fostering with scores of major commercial brands.
Indeed, it's the second time Foursquare and Bing have gotten into bed together, with Foursquare check-ins and badges having been assimilated into Bing Maps back in March.
Now, Bing is actively getting involved with the social activities users share on Foursquare, with its badge available to users who both follow the search engine and check-in at various bars showing World Cup matches across the US.
As with most of Foursquare's commercial link-ups, there are also rewards on offer for users who meet the requirements, with specials set to be offered in some participating bars.
Said bars are also marked off on Bing Maps itself, with a new add on called 'HomeTurfFinder' showing each and every spot where Foursquare users can take advantage of their love for the beautiful game.
Making the headlines
The deal goes follows a similar link-up cemented with CNN also in time for the World Cup.
The news network has served up two badges on Foursquare one awarded to users who actually travel to South Africa to see the games, with a more attainable alternative on offer for those who merely check-in from pubs.
TechCrunch
