As if the speed of change in the smartphone market wasn't fast enough, the focus of the bleeding edge is switching to internet enabled TVs.

Ensuring it's competiting with Google, Apple and Sony in the space is Samsung. It's announced it's developing a joint software platform covering both internet connected TVs and smartphones.

"We have a plan to have a single platform for Samsung TV and phones," Kyungsik Kevin Lee, vice president at Samsung's Visual Display Division, told Reuters in an interview.

Switch on, app up

Samsung already uses its own bada OS for smartphones in Europe and Asia, focusing on Android for North America. However its TV-smartphone platform is thought to involve brand new technology.

The company will offer a version of its Samsung App store for internet TVs however.

Samsung expects to sell around five million devices in 2010 and around 10 million in 2011.

[source: Reuters]