Back in June, Layar the largest platform in mobile augmented reality (AR) with more than 1 million active users on Android, iPhone, and bada struck up partnerships with handset manufacturers Samsung, LG, A Tier 1, and TCT Mobile/Alcatel.
Each of the four mobile phone vendors committed to pre-loading the Layar AR app on devices from their portfolio, ensuring presence on one in three smartphones sold worldwide this year.
Fresh investment
To that end, Layar has announced that it has secured $14 million (£8.8m) in a funding round led by new backer Intel Capital and existing investors Sunstone Capital and Prime Ventures.
Layar will use this fresh investment to continue developing relations, brands, the product and the platform, which already boasts thousands of developers and 1,500 separate layers.
"Augmented reality provides the richest experience on the mobile phone an experience as unlimited as our own imaginations, said Raimo van der Klein, co-founder of Layar.
This funding will help make these vast opportunities with AR a reality by providing our large ecosystem of content creators with the tools to build compelling and useful content."
Disruptive model
For its part, the new backer is happy for the opportunity to invest in a company and technology of the future right now. "Layar is changing how people interact with their environment, said Klaus Konrad, investment director at Intel Capital.
It offers an open platform for developers and users and we expect the creation of new and disruptive usage models."
[source: PR Newswire]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
News
32 minutes ago
Star Wars: Hunters ranked No. 1 for App Store game downloads in the US, UK and Canada on launch day
News
2 hours, 17 minutes ago
Why Dlala Studios pitches its next game at least 18 months before finishing development
Feature
3 hours, 47 minutes ago
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |