Every company looking to expand has weighed up the pros and cons of the Chinese market.
Android, with its open platform, has been a particularly good fit with Chinese carriers, taking hold of an estimated 50 percent share of the smartphone market as of December.
Now, US-Chinese social gaming network PapayaMobile is set to tap up a crucial portion of those consumers, having signed a deal with LG that will see the platform pre-installed on the firm's Android handsets in the region throughout Q1 2011.
LG also has the option to extend the deal with Papaya should it prove fruitful.
China in your hands"Papaya aims to be the leading global social gaming platform on Android and our partnership with LG and the release of our China SDK continue to play into this global strategy," said co-founder and CEO Si Shen.
"As our presence expands, developers who want to use our social tools and increasing user base can share in our growth."
PapayaMobile, which launched a localised SDK in China in December, already boasts an 8 million strong userbase in the US and Europe.
Its plans in China are far bigger, however. Within the next two years, the firm is looking to sign up 32 million new users in China alone.
Such a foothold would make Papaya an irresistible prospect to developers looking to make an impression in the territory; an expanding userbase in turn leading to an increasing catalogue of games.
[source: PapayaMobile]
[This story originally claimed PapayaMobile would be installed on all LG handsets in China throughout 2011. However, following a clarification from LG, it's been updated to illustrate the fact the firm is only committed to installing Papaya on a portion of its handsets in Q1 2011.]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |