Far from shy when it comes to splashing the cash, mobile ad specialist 24MAS has acquired its third firm in four months.
This time its digital cross media agency Spoiled Milk, which has joined the Swedish company for an undisclosed fee.
Spoiled Milk, which began life in 2005, specialises in digital consultancy, social media strategy, and aiding cross platform development across iOS, Android and Windows Mobile.
Moving on Milk
According to 24MAS, the acquisition will help strengthen the company's roles in both mobile advertising and serving up solutions for app developers.
"Spoiled Milk are at the forefront of technology and design trends, working for a broad client base delivering cutting edge products and solutions," said 24MAS CEO Tero Turunen.
"The combination of Spoiled Milk and all the other business units of 24MAS, means we will be strengthening our cross media expertise and product range, deploying them on a global basis."
Back in February, 24MAS broadened its business by purchasing mobile games publisher THQ Wireless.
It followed this acquisition up in early May, buying service provider Selatra.
[source: 24MAS]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
6 hours, 59 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
8 hours, 9 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
11 hours, 58 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |