It's probably a personal trait, but I like nothing more than a good set of numbers from US mobile outfit Backflip.
Back in June, we got the last dump. Now, however, we learn that the publisher is close to 150 million installs across iOS and Android. In June, the total was closer to 100 million.
Of course, Backflip has mainly been releasing free games, because it's running a network business model whereby it can focus on cross-portfolio promotion or cashflow by appropriately turning the dials on its circa one billion monthly ad impressions.
It also has around 3 million daily active players and 27 million monthly active players.
Here be monsters
The significant pivot is it's released its first proper freemium game.
DragonVale is a bit FarmVille meets Pocket Frogs and Theme Park. During its beta test phase in Canada, it's been a solid top 5 top grossing game so it's obviously doing something right.
And thanks to popular titles such as Paper Toss, NinJump, Backflip Solitaire and Shape Shift, Backflip is now looking to become more active in turning players into payers.
"These games easily transition to much higher ARPU games such as Army of Darkness Defense and DragonVale, says CEO Julian Farrior.
"It's been a focus during summer and we're also seeing more and more users playing multiple Backflip games at the same time."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 6th, 2017
Transformers: Earth Wars clears 10 million downloads just in time for first anniversary
Interview
Nov 7th, 2016
Backflip Studios on releasing DragonVale World five years after the original
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |