As well as being a huge money-making machine, Zynga has also demonstrated a philanthropic side with various charity initiatives such as supporting earthquake appeals in Haiti and Japan.
Its latest scheme mixes viral promotion for its forthcoming CastleVille game with charity, however.
Wisdom of Solomon
The company is looking to get the game 5 million Facebook likes; a total that will unlock "exclusive game items" when it launches, as well as triggering a donation of $100,000, split between Direct Relief, Save the Children and Water.org.
'Likers' get to vote for their favourite charity, with the 'winner' getting $40,000, the second placed outfit $30,000, and the third $20,000.
If it hits its target, Zynga says it will also donate $10,000 to Direct Relief's Community Health Clinic, which is based in Dallas, where CastleVille was developed.
You can do your liking via CastleVille's Facebook page.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024