The concept of simply charging advertisers per click, for instance, seems to be becoming positively old school, with ad networks across the board looking for a better way to drive promotions.
Moolah Media's solution, however, proposes a two-way revolution, not only offering advertisers what it bills as a better deal, but also delivering consumers will more relevant ads for their troubles.
Smart money on Moolah
Dubbed SmartMoolah, the affiliate mobile network firm's new platform shows publishers when a user has made a purchase, clicked on content or shared with friends, with ads measured on a cost-per-action basis.
Those actions are then used to build up a user profile, so more appropriate ads based on their activities can be pushed in their direction.
It's a model Moolah believes makes the ads carried more tailored towards an individual user's wants and desires with each interaction.
"Today's mobile publisher and app developer uses several ad networks and we believe Moolah should be part of that mix, to ensure that their monetization is maximised with the highest possible eCPM," said CEO and founder Shawn Scheuer.
"Couple this with the fact that SmartMoolah units will drive transparency with advertisers and we could see a spike in mobile ad buying based on real insights."
Moolah currently reaches 20 million users, serving a billion ad impressions in the US per month.
It claims a recent campaign optimised by SmartMoolah ads performed eight times better than a non-targeted campaign, resulting in $0.96 eCPMs compared to $0.12.
Studios looking to employ Moolah's SDK in their apps on iOS or Android should sign up on the firm's website.
