Chelsea Football Club isn't just home to a football team going though a sticky patch, it's also the location for the annual Social Gaming Summit, this year due to take place November 14-15.

The organisers have announced that Tony Pearce, well known as the founder of mobile publisher Player X, and now CEO of social gaming discovery platform Teepee, will be giving a speech at the 2011 summit.

Building success

"This is the centre of the universe as far as Teepee is concerned" said Pearce, presumably meaning the event, not Stamford Bridge. 

"The best people from the best companies will be in attendance, with some truly big hitters giving insights into how to build, monetise and grow social games.

"The Teepee offering is playing a pivotal role in the growth of social gaming, and being able to give my insights into where the business is likely to expand is an incredibly valuable opportunity."

Discussion will revolve around how developers and publishers can build upon user bases to succeed from the beginning of their app's launch.

Under the big tent

According to the organisers, the panel will also explore the various distribution vehicles and speak with a variety of developers about insider tips, best practices and lessons learned.

"Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion."

Teepee recently added Liverpool-based SetGo's Castaways to the list of supported titles. 

Currently Zynga, EA, Playdom, Wooga, Digital Chocolate and Hit Point Studios all use the Teepee platform,  which already boasts 400 Facebook, 150 Android and 2,500 online Flash games.

To view the full line up of the event or to register visit the Social Gaming Summit website.