There's a definite buzz around Kindle Fire's performance at the tills, despite Amazon's reluctance to release any official numbers.
Analysts, however, are taking things into their own hands, and their estimates have a positive ring to them.
Indeed, Stifel Nicolaus analyst Jordan Rohan has claimed the device is a real contender in the tablet wars, upping his Q4 2011 sales estimate from 5 million units to 6 million.
Zooming past Xoom
"Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing," Rohan said in a note.
"We believe the lower hardware price will correlate with high e-book and video content attach rates."
It's certainly not a figure to be dismissed.
Lifetime sales of Motorola's Xoom have only just passed the 1 million mark, while RIM was forced to slash the RRP of its BlackBerry PlayBook albeit temporarily after it amassed sales of 900,000 units in its first three quarters combined.
No soft touch
Naturally, all such tablets are looking to take on iPad, which Apple recently revealed sold 15.43 million units in the company's latest quarter.
Even if Kindle Fire can't compete when it comes to hardware numbers, however, Rohan added that sales of software on the tablet could "drive real upside in its North American media segment revenues".
"From a cost perspective, the shift to digital delivery of content could help Amazon avoid costly free shipping subsidies," he concluded.
"Hence, we believe there is a great deal more to the Kindle device strategy than most have discounted."
[source: All Things D]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024