It's 16 months since Japanese social gaming specialist DeNA acquired ngmoco to strengthen its hand in the west, yet the two parties are still learning to accommodate each other's businesses.
The result is, amid efforts to bolster the standing of social platform Mobage in English speaking markets, the San Francisco-based studio is reportedly having to layoff around 30 members of staff.
The Mobage mountain
Inside Mobile Apps reports a combination of Mobage's slow roll out in the west and a bloated US workforce stretched out by DeNA's own operations in the region has hit ngmoco profits, resulting in the studio's attempt to streamline operations moving forward.
The site also claims ngmoco missed its first earnout date following its acquisition by DeNA the 'technical complexity' of adapting Mobage for the west stalling its efforts.
Despite the reported problems, however, ngmoco CEO Neil Young has claimed it's business at usual at the firm.
"Armed with the insights we've gained from both the western and Japanese markets and after completing the integration of a series of key acquisitions, we've organised our global operations to best support and deliver on our mission to build the leading global social-mobile game platform company," said Young.
"We're incredibly proud of our company and our products. We thank everyone that has helped us get to where we are today."
[source: Inside Mobile Apps]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Interview
Jul 17th, 2015
Flashback Friday: Neil Young on how ngmoco and Freeverse will dominate the iPhone free2play market
Top Stories
News
1 hour, 18 minutes ago
App Store developers can start nominating their games for featuring later this year
News
2 hours, 33 minutes ago
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
News
7 hours, 31 minutes ago
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
News
9 hours, 33 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |