Nokia CEO Stephen Elop has dismissed the notion that multi-core processors are an essential component of modern day smartphones, branding the chips a battery drain.
That's according to a translation of an interview Elop gave with Yangcheng Evening News, when it's claimed promo exercises such as Microsoft's 'Smoked by Windows Phone' campaign and Nokia's own 'Blown Away by Lumia' were cited as evidence single-core handsets can still compete.
Smoked
The comments are particularly contentious because Microsoft is rumoured to be testing dual-core chips on future handsets due to launch with Windows Phone 8.
Critics will also point to the fact both the campaigns he highlights are designed to show the speed of Windows Phone's UI, rather than the processing power behind it, utilsing the platform's built-in Facebook and Twitter tools amongst others to outpace native apps.
Windows Phone 8 also known as Apollo is expected to launch in Q4 2012, though the platform is expected to entertain another major update in the meantime, dubbed Tango.
Meanwhile, the Smoked By Windows Phone campaign has itself been turned into a series of TV promos in the US, signalling a switch to a more aggressive style by Microsoft.
[source: Unwired View]
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024