Independent mobile advertising network Millennial Media has upped the share price for its upcoming initial public offering (IPO) from $9 to $11 per share to $11 to $13 per share.
As a result, the company is looking to raise a total of $152.5 million from the IPO up more than 50 percent on the original figure stated when the company filed for an S-1 in early January.
Value matters
According to TechCrunch, such a range means the company could be valued at around $974 million when it's listed on the New York Stock Exchange.
The company counts itself as second behind Google's AdMob in the international league of ad networks, serving ads to 200 million unique users worldwide across more than 30,000 apps.
The network supports over 7,000 types of mobile devices equipped with iOS, Android, Windows Phone, BlackBerry, and Symbian.
[source: TechCrunch]
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