German mobile entertainment specialist Mondia Media has signed a strategic agreement with Spanish marketing firm PS Móviles to increase the potency of its platform for developers.
Mondia, which was previously known as Arvato, has teamed up with the firm to produce ad-financed services for mobile content distributors.
Mighty match up
The deal will see a server automatically integrate third-party ad banners via Mondia's content management system, allowing content including games to generate additional revenue.
"By entering into this strategic cooperation with PS Móviles, we are further enlarging our extensive portfolio by amending ad-funded services that provide additional value to our customers," said Mondia CEO Volker Glaeser.
The model is described as a "pilot project" by Mondia, with PS Móviles CEO Borja Calvet claiming his new partner's inventory is "perfectly suited for our demanding advertisement customers."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
51 minutes ago
Belka Games lays off 20% of workforce as it becomes "more critical" of future titles
News
2 hours, 6 minutes ago
How user consent for personalised ads can significantly increase your Android revenue
News
2 hours, 16 minutes ago
Supercell invests in web3 startup GFAL led by King, EA and Activision Blizzard veterans
Feature
1 hour, 46 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 25th, 2024
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
News
Apr 23rd, 2024