Mobile monetisation platform Tapjoy has announced a strategic partnership with app analytics outfit Kontagent.
As a result, Tapjoy customers will gain insights to better optimise their user acquisition campaigns and monetisation efforts.
The partnership will also produce new products and services for app developers, which will be announced in the coming weeks.
Kontagious joy
"Tapjoy is excited to partner with Kontagent, the leading enterprise analytics solution in the market," explained CEO Mihir Shah.
"We know that it's becoming more difficult to monetise users in the increasingly competitive mobile economy. That's why we're thrilled to partner with Kontagent to be able to provide more solutions to help developers improve user acquisition, retention, and monetisation - and ultimately improve their bottom lines."
"As the leading enterprise analytics solution for the mobile developer industry, we couldn't be more pleased than to partner with Tapjoy, another leader in the mobile space," added Kontagent CEO Jeff Tseng.
"We've developed a best-in-class analytics offering for the biggest names in the space, and with this partnership, we look forward to continuing to build innovative new solutions for our customers."
[source: Tapjoy]
Top Stories
Feature
6 hours, 38 minutes ago
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |