Japan's leading mobile operator NTT DoCoMo has completed an investment of $22.5 million in mobile content platform Baidu Yi Xin Network Technology, a joint venture with Baidu.
DoCoMo's investment is equivalent to 20 percent ownership, leaving Baidu China's leading internet search provider with the remaining 80 percent.
Gaming DNA
Through this venture, the two companies will jointly provide value-added services and digital content to mobile phones in mainland China.
From August, that digital content will include a range of DeNA games, which the company's Chinese subsidiary will localise for the market.
This investment represents another example of NTT DoCoMo looking to expand its operations outside of Japan.
In May 2012, for instance, the telecommunications company tabled a $287 million offer for European mobile content provider Buongiorno, and in November 2011, DoCoMo and DeNA partnered to bring Mobage to Europe and Asia.
[source: NTT DoCoMo]
News
Related Articles
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024