Having spent several years campaigning for a tax break for the UK games industry, it's little wonder trade association TIGA is keen to illustrate the impact it will have when it comes into force.
Indeed, according to CEO Richard Wilson, the success Neon Play has amassed the 40 million downloads marker on iOS and Android just passed will soon be replicated across a number of other developers, largely in part to said tax relief.
What a relief
"It is hard for smaller independent studios to make their mark but the success of Neon Play shows that with quality games and a great approach to business, it is possible to achieve great things within the videogame industry," said Wilson in an emailed statement to PocketGamer.biz.
"It is why we fought so hard for games tax relief."
Back in March, PocketGamer.biz estimated that the tax relief could free up around £50 million for creative industries between 2013 and 2016 money Wilson believes will give many outfits on the cusp on breaking out the momentum they need.
"We believe that by encouraging games developers to invest in their business and retain more of their profits in order to expand, that they will bring greater prosperity to the UK and enhance the country's creative output," he added.
"Companies such as Neon Play are crucial for the games industry. Smaller development teams are the bedrock of the UK games industry today and they produce exciting and compelling games, free of the shackles of publishers. That freedom is paying off."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
2 hours, 24 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |