After two successful runs in London during 2012, the F2P Summit is set to return to the UK's capital this April, with organisers pulling the covers off the next batch of speakers.
Leading the line at the conference again bound for Rich Mix in London's trendy Shoreditch is Peter Molyneux of 22cans fame, who will take to the stage to detail the reasons behind his decision to "move beyond the console" and tackle mobile with the likes of Curiosity what's inside the cube.
As previously announced, Molyneux will also give a live demonstration of his Kickstarter funded project Godus.
The main event
Undoubtedly drawing just as much attention will be PocketGamer.biz editor-at-large Jon Jordan, who drawing on his experience watching the mobile market develop during the course of the last decade will host a talk named 'Morality in a Big Data, Frictionless Payment, Free-to-Play Mobile Gaming World
"The mobile game business is now largely funded by a model that encourages developers to manipulate their players so that they become big payers," details the talk's blurb.
"As the use of gambling terms such as 'whales' suggests, mobile gaming is no longer about providing an enjoyable experience for the many, but identifying those people who will spend tens, hundreds or even thousands of dollars. So how should the concerned developer concerned about his business as well as his audience react?"
Rich Mix in Shoreditch
Other speakers also confirmed for the F2P Summit include Everyplay's Oscar Clark and Pepe Agell from Chartboost.
You can find the full list of speakers and the event's registration page on the F2P Summit website.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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