IG Fun has signed a distribution deal with mobile content firm Movaya, which will involve its games being made available through the latter's PlugNPlay service.

Games lined up to go live initially include Battle Chess, Bruce Lee Iron Fist and Tradewinds 2.

IG Fun joins the likes of Capcom, RealNetworks and In-Fusio on Movaya's service, with the company saying it'll be adding more partners in the weeks ahead.

Movaya is clearly benefitting from mid-tier publishers' desire to find new distribution channels outside the mobile operators, whose decks are even more dominated by the largest publishers' titles.

"We continue to look for ways to reach the global audience of mobile gamers, and Movaya's system enables us to reach hundreds – and soon to be thousands – of points of distribution with a single relationship," says IG Fun CEO Sean Malatesta.

IG Fun has made a big push into Western Europe in the past year, although it's unclear whether that strategy will continue, given the difficulty of securing deck slots in the current competitive landscape.