Beeline Interactive, the mobile social off-shoot of Japanese firm Capcom, is looking to continue the success of its freemium title range with the upcoming Shrek's Fairytale Kingdom.
Predictably the title will be inspired by the Shrek film franchise from DreamWorks Animation - it's a prequel - and will become available in the first half of 2012, as a part of Beeline's freemium repertoire, including Snoopy's Street Fair and Smurfs' Village.
Tactics ogre
The game will involve traveling through locations from the films, including Duloc and Dragon's Keep, playing mini-games and brief quests. Popular characters will make appearances in the game, including Donkey, Dragon, Lord Farquaad and Fiona.
You can also customise Shreks swamp with various objects ranging from slug-laden logs to mud baths - likely encouraged via IAP.
"We're thrilled to be bringing the world of Shrek to smartphones in a way fans have never before experienced," said Midori Yuasa, president and COO at Beeline.
"By retelling the story in a way that allows players to build Shrek's world, we hope to create a strong emotional attachment with the characters and the films' many touchpoints."
Lovable
Chris Hewish, head of global interactive for DreamWorks Animation was also excited by the game's prospects.
"We're extremely pleased to be working with Beeline Interactive on the world's very first Shrek-based social game," he said.
"Fans of all ages will enjoy creating and personalizing their own fractured fairy tales in the world of Shrek as they interact with the lovable ogre in ways they never imagined."
Cumulative downloads for Beeline's titles currently sit above 40 million, with Smurfs' Village consistently reaching the top ten highest grossing apps on the App Store worldwide.
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024