Mpowerplayer says that 65 per cent of the users of its Mplayit Mobile Arcade mobile games discovery application are female, based on a survey of 50,000 users.
The app is available on Facebook and MySpace, and lets people try emulated demos of mobile games from all the big publishers in the US market.
More than half the sample were between the ages of 18 and 34, too. "This is a difficult demographic to target because they're not inclined to waste time trying to find a game on their phone," says CEO Michael Powers.
"However, when we show them that their favorite web games are available for their phone, they get interested. And when you add the social element and the content is recommended by their friends, they don't hold back."
The company has stats to back that assertion up too, claiming that on average, 14 per cent of games played within the application results in the user clicking through to buy the mobile version. For top titles, that rises to 33 per cent.
So what games are being boosted by the Mobile Arcade? Evergreen casual games like Bejeweled and Ms. Pac-Man, apparently.
Which is strange, given that both need (or so you'd think) little explanation, thanks to their familiarity. Perhaps users just want to make sure the mobile versions are faithful to their memories.
Data & Research
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024