There are plenty of clever people pondering how they - and we - can make the most out of the dynamic ecosystem that is the App Store.

The latest report - called Winning iPhone Strategies: How to get your apps noticed - has been researched by UK outfit Kisky Netmedia with support from regional development agency Northwest Vision and Media.

It's based on a snapshot survey of iPhone users, which seem fairly hardcore in cross section being 89 percent male and with an average age of 33. On average, they had also downloaded over 100 apps each.

Questions asked covered areas such as the discovery process for apps, whether people liked to upgrade from Lite to paid versions, as well as the persuasiveness of App Store reviews.

Most significant was the suggestion that £2.99 was the upper level for people in terms of switching from an impulse buy to a more considered purchase.

The remainder of the report consists of publisher and developer interviews, including with the likes of Chillingo, AdMob, Appency, Iconfactory and DS Media Labs (Ramp Champ), and Godzilab (Blast Moki).

You can get Winning iPhone Strategies for free via this link.