Hot Five

Hot Five: Gameloft winning on Windows Phone, the power of games PR, and getting a fix on Android fragmentation

Last week's top five stories

Hot Five: Gameloft winning on Windows Phone, the power of games PR, and getting a fix on Android fragmentation
Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.

Or, if you'd prefer, the top five stories currently dominating our readers' attention.

Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.



The Charticle: Disney proves that 99c games can still top the iOS charts

When the rest of the world is going either free-to-play or freemium – and, to be honest, so prevalent are both that we've forgotten the difference now - how does Disney keep managing to top the charts at 99c?

News editor James Nouch's latest Charticle had the answer.

"It's not unusual to promote a movie with a tie-in mobile game," he opined. "Over the last year or so, however, Disney has become something of a master at it."

The firm's latest crack is Wreck-It Ralph, based on the animated movie of the same name, having shot to the top spot in the paid charts for both iPhone and iPad.



Gameloft: Microsoft's move away from C# reliance brought us back to Windows Phone

As Sony is likely to find out with PlayStation Mobile, developers don't especially like being forced to code in C#. That's why Microsoft's move to open up Windows Phone 8 to native code was inevitable.

In turn, that's also why Gameloft has decided to launch 12 games on Microsoft's new OS – up from the eight it released on its predecessor, Windows Phone 7.

"Using the C++ code in Windows Phone games was a big improvement over the previous generation's reliance on C#," account director Lennon Arcaro told us.

"Not having to assume the cost of porting the code to C# eliminates a large barrier to portability between platforms. This change made Windows Phone 8 fresh again."



Opinion: Games journalism debacle mustn't detract from the value of good PR

Is there anything positive we can take away from the recent games journalism crisis?

Arguably the only profession that took a bigger hit during the debacle was PR, leading Pocket Gamer editor-in-chief to take to our pages both to dismiss the notion that public relations is inherently dodgy, and to spell out for those new to games dev just what it's there for in the first place.

"What's been lost in the whole press ethics debate is the reason PR exists in the first place, and what they bring to the games industry," said Reed.

"The answer is simple communication and logistics. More often than not, the creatives involved are happiest actually making the games, not talking about them, presenting them to an audience, or scheduling interviews."



Games will shine on 'shit hot' BlackBerry 10, says RIM's Volker Hirsch

Jelly Bean hasn't long been out, iOS 6 is still relatively fresh, and Windows Phone 8 has just hit the shop shelves. What's missing from this picture? BlackBerry 10.

Yes, RIM's latest effort to rejuvenate its smartphone platform slipped into 2013 quite a while back, but according to director of business development of the firm's gaming division Volker Hirsch, it'll be worth waiting for.

"It's incredibly powerful, and that's where it all starts," said Hirsch.

"There are a couple of specifics that only we can do, and I think that we will be doing better than others. But the starting point is that it's a platform so powerful that it allows games to shine properly."



Infographic: How big an issue is Android fragmentation?

How big an issue is Android fragmentation? If hits from last week are anything to go by, it's certainly top of mind.

PocketGamer.biz's infographic enthusiast Mike Cook's latest effort got to the bottom of the issue, concluding that just 1.6 percent of Android users are on Jelly Bean.

That compares, unsurprisingly, to the 66 percent of Apple users that have made the leap to iOS 6.

Click here for a proper look at all his findings, and feel free to share the infographic on your own site with a link back to the original article.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.