Interview

Short Cuts: Doodle Jump creator Igor Pusenjak on the business of building a global brand

We're creating a personality now, not a game

Short Cuts: Doodle Jump creator Igor Pusenjak on the business of building a global brand
By , Contributing Editor
At the 3MG 2013 conference in London, we caught up with Igor Pusenjak, creative director and co-founder of Lima Sky.

Best-known for addictive arcade game Doodle Jump, we spoke about how Lima Sky had changed from being a game development studio to a brand studio based around Doodle Jump and the Doodler.

Jumping everywhere

In that context, the one-time 99c iPhone game, is now available on iPad, and Android, coming to Windows Phone 8 and BlackBerry 10, and out for Xbox with a Kinect-controlled version on 28 June.

Pusenjak also has under-wraps plans to expand the range of Doodler merchandise. Expect more news about that in 2014.


Jon Jordan
Jon Jordan
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.