Casual gaming giant and stock market debutant King is looking to become an even bigger industry force by bolstering its ranks with hundreds of fresh faces.
The Candy Crush Saga developer has posted 165 job openings, which, if filled, would see the company's workforce grow by 25 percent.
There are a variety of positions open, with the firm looking to bring in a number of experts to help combat "the razor sharp competition on Facebook, and in the App Store".
King's decision to add to its wage bill comes after the firm's less than impressive stock market debut.
The developer suffered a poor first day on the stock market, opening at a price of $20.50 - 10 percent lower than its original offering price of $22. 50 - before seeing its share prices drop by almost 15 percent.
Investors have been quick to explain that King's lacklustre debut was likely the result of a market that's forced buyers to be more cautious with their cash, rather than a reflection of the company itself.
"All kinds of industries have been represented in IPOs, but it's the splashy Internet ones that have been in the news," explained John Carey, portfolio manager at Pioneer Investment Management in Boston, when speaking to Reuters.
"People are exercising caution, and I'd be more concerned if they were willing to pay anything at all.
"If demand was robust for anything that came down the pike, that would trouble me."
[source: The Wall Street Journal]