In the battle between damn lies and survey statistics, the most important thing to know is the basis of the knowledge.
The latest company to come up with some numbers about iPhone users is AppsFire, a company with an app enabling you to share the apps on your iPhone and iPod touch with your friends.
It surveyed 1,200 of its users, mainly based in the US, France and Japan during July and August 2009, to find out how they were using their devices.
At least it points out this group has a natural bias as early adopters. Personally, Id call them extremely hardcore users.
Anyhow, the data comes out as, on average, they have;
65 apps per device
spent $80 on apps per device
$1.56 was the average price of an app
54 percent of apps installed were free
7 percent of users only had free apps
From such information, AppsFire calculates the entire iPhone apps market since launch (14 months) is worth $3.3 billion.
As a comparison, mobile advertising company AdMob recently did its own survey and came up with a figure of $2.5 billion per year. AdMobs survey was likely skewed towards the hardcore too.
AdMob also reported that Android and iPhone users download approximately 10 new apps per month, while iPod touch owners download an average of 18 per month.
You can see the full AppsFire report here.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
as
News
6 hours, 27 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
7 hours, 40 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
7 hours, 52 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
10 hours, 10 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024