There are new social networking applications everyday, but Brightkite has managed to differentiate itself slightly on iPhone and Android by incorporating location-based services.
Mobile-Ent.biz reports that a deal has now been struck between Brightkite and US retail giant Best Buy to bring one of the first examples on in-app augmented reality advertising.
The new ad campaign is on a one month test over the Christmas period, and points the way toward Best Buy stores and relevant, real-world products. Augmented reality advertising is an unproven entity so far, so it'll be very interesting to see user's reaction to the new system.
Advertising is one of the areas expected to drive augmented reality, so advertisers and developers are expected to be watching this experiment very closely.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024