Mobile advertising firm Smaato has announced it's launching two new SDKs for its SOMA platform, supporting iPhone and Android handsets.
Android has recently enjoyed what Smaato describes as a "significant uptake" in click-through rates according to the company's own metrics report for January.
Its new SOMA (Smaato Open Mobile Advertising) SDK for Android will grant access to Smaato's 35 mobile ad networks, serving display ads both apps and mobile websites.
Bigger network, better tools
Keen to generate interest, Smaato is set to enhance its upcoming releases of both SDKs and the SOMA mobile web API with what is describes as a "free analytics and reporting dashboard".
The company claims this will visualise usage data on the platform, helping studios keep track of their advertising revenues.
Smaato has also signed a deal with its 35th partner, New York-based media buying plaform adsmobi.
The deal allows adsmobi to utilise SOMA in its work with advertisers and media agencies. It's all part of Smaato's attempt to broaden the contacts in its network and bolster the SOMA platform.
"Smaato is strengthening its mobile advertising technology and adding more partnerships with ad network partners of the SOMA optimisation and mediation platform," the company said in a statement.
"More targeting data, better forecasting tools and media buying features will be made available in future SOMA platform releases in order to enhance the value for ad networks partners worldwide."
[source: Smaato]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
10 hours, 6 minutes ago
Mobile legend Stumble Guys is now on PlayStation 4 and 5 with cross-progression
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Popular Stories
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024