Former MD of mobile advertising specialist Smaato, Ramy Yared, has set up his own outfit, adsmobi.
The company's first move has been to sign up with his former employer.
The deal allows adsmobi, which focuses on matching agencies with brands in the mobile arena, to utilise Smaato's SOMA platform.
Yared has worked within the mobile advertising industry for more than six years, his reign at Smaato having been preceded by a run at mobile media firm Buzzcity.
Adsmobi says having access to Smaato's worldwide network of over 2,500 publishers, and which handles more than 4 billion ad requests monthly, should allow it to provide advertisers with sophisticated targeting capabilities - specific demographics, locations and channels all available to its clients.
The news coincides with Smaato's own efforts to strengthen its SOMA platform, the company launching two new SDKs supporting both the iPhone and Android handsets.
Smaato's efforts to reinforce SOMA should provide partners such as adsmobi with extra usage data, making keeping track of advertising revenues far easier.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024