While Steve Jobs seems grumpy at the moment, his statement about analytics firm Flurry at the D8 conference was ill tempered even for him.

It's also old news for while Jobs said Flurry had broken every privacy policy Apple has in motion by collecting and publishing data from users without asking, Flurry can now reply by pointing to its Privacy First Initiative (PFI) that curtails such activity.

Which is exactly what's happened. Flurry VP of marketing Peter Farago has stated the company has every intention of complying with Apple's new developer agreement, noting aiding developers rather than hindering Apple has always been its primary concern.

Developers first

"Flurry continues its commitment to helping developers build better applications," Ferago said in the blog post.

"That has always been, and continues to be our main goal. In addition to supporting developers, we take seriously the responsibility of protecting consumer privacy and working well with platform providers such as Apple and Google."

Ferago said those at Flurry had seen a transcript of the comments Jobs made about the firm at D8, but added the company is already 'proactively taking steps to address them in coordination with some of our key customers, the total of which now exceeds 30,000'.

Pushing privacy

"On the issue of consumer privacy, Flurry has always felt as strongly about this topic as Apple does," he said.

"For several months, even prior to Apple releasing its PLA for OS 4.0, Flurry had been proactively developing an initiative, along with its largest customers, that leads the mobile industry in protecting consumer privacy.

"On the issue of device data, as stated above, we are updating our analytics service to comply with the iPhone 4.0 PLA. For example, our new Analytics SDK, releasing later this summer, will not collect device data."

No fight in Flurry

In short, Flurry is making no attempt to further rile Apple. Instead, it's avoiding any Adobe-style conflict.

"Honestly, we are putting our own feelings aside about what is being described as 'right' or 'wrong' and how we might feel about Flurry being described a certain way," Ferago told mocoNews.

"Instead, we're staying focused on what the best thing is for developers (getting important information to better run their businesses), consumers (protecting their privacy) and our company (continue to be a good partner to Apple as a platform provider)."

Flurry maintains it is business as usual, despite the alterations to its operators.

As such, the firm is aiming to release its new compliant analytics SDK for iPhone as soon as iPhone 4.0 SDK comes out of beta.

[source: Flurry]