Even with Apple and its suppliers having trouble fulfilling demand for iPad, the news that the company sold its three millionth device 80 days after launch remains impressive.
Production is currently thought to be over 1 million units per month; a number that could increase to over 2 million a month by September.
Faster, faster
According to Morgan Stanley analyst Katy Huberty, if this rate of production and sales keeps up, iPad could be the fastest selling mobile device (phones excluded).
Of course, that total - 16 million sold 12 months from launch - would taken some doing, and likely a price cut too.
Even what Huberty calls the base case scenario (as opposed to the 16 million bull case), would see 13 million iPad sold within 12 months.
According to a graph from Business Week's Silicon Alley Insider, this would make iPad the second fastest selling mobile device ever.
Ironically Sony's PSP sold more - 14.5 million in year one - before its sales tailed off.
Count the dollars
A number that Apple shareholders will be more interested in however will be how those iPad sales will impact the company's quarterly revenues and profits.
An assumed average sale price of $650 per iPad would generate $2 billion in gross sales for example, although how this would filter though to profits is harder to calculate. Apple is currently heavily subsising iPad to gain first mover advantage in the sector.
Still, in comparison, Apple generated $5.3 billion from iPhone sales during Q2 2010, making around $600 in sales per iPhone sold, so if it can hook up that sort of unit price to high sales volume, iPad certainly has great medium term potential to boost the company's fortunes even higher.
[source: Apple and Silicon Alley Insider]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024