The incredible popularity of the melon-slicing shaolin shows no sign of abating as the monstrous success of Fruit Ninja on the App Store is translated onto Windows Phone 7.
After clocking up 2 million downloads on iOS back in September, developer Halfbrick decided to port its arcade slash-em-up to Android and more recently to Microsofts nascent mobile platform.
Meteoric rise
Sales of Fruit Ninja on Googles operating system followed a similar meteoric trajectory to that on Apples handsets, the top position on Androids Market secured within a day.
Now the Aussie game maker is cutting a swath through the Windows Marketplace, thanks in part to Fruit Ninjas headline performance during Steve Ballmers CES keynote last week.
Commenting on his game coming to fruition so quickly on Windows Phone 7, Halfbricks marketing director Phil Larsen told VG247 that it was released on December 22nd, so its only a couple of weeks old, and its done really well so far. Its the number-one selling game on Windows Phone 7.
Developmental pains
Yet despite the early prosperity on Microsofts newest OS, Larsen was at pains to point out the relative complexity of the Redmond-based companys QA process, in comparison to Apples more hands-off approach.
If youre an official Windows Phone game then you have to go through Microsoft certification, dealing with the account managers, said Larsen. They have their team testing, and you communicate with them back and forth. Whereas Apple, you submit the game, it gets passed, and youre done.
Going into further juicy detail on producing a Windows Phone 7 title, Halfbricks marketing man reiterated one of the difficulties plaguing Android publishers: The challenge for developing for Windows Phone and for Android as well, I guess is that you need to accommodate for different devices, with different specs. Whereas iPhone is usually one thing.
[source: VG247]
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