Developers aren't short of networks to advertise their wares on, but the ability to target campaigns at the right people is crucial.

That's a factor that's resulting in app discovery platform AppTap partnering up with web content providers such as AOL to ensure that ads running on its new ad platform – AppTap Ads – reach the most suitable audience.

The new self-serve network will be spread across 20 different websites, including AOL’s The Unofficial Apple Weblog (TUAW), Cult of Mac, The iPhone Blog (TiPb), AndroidTapp, and DroidForums.net, allowing developers to push their products at a tech savvy audience.

Reaching the right people

Purchased ads will sit alongside titles generated by AppTap's app recommendation engine, ensuring they're listed with apps specifically aimed at the reader in question.

It's a combination AppTap believes will lead to apps receiving increased exposure amongst a more tailored crowd.

"We launched AppTap Ads to help app developers struggling to rise above the noise of the cluttered app stores," said AppTap CEO Matt Callaway.

"AppTap's mission is to help apps get discovered. Our app discovery platform helps consumers and web publishers find relevant apps; and now, with AppTap Ads, we're leveraging the reach of our app discovery platform to help app developers get their apps noticed."

AppTap is due to promote its new ad network at TechCrunch Disrupt in New York from May 23 – 25.

[source: PRWeb]