After almost ten years at mobile publishing giant Gameloft, former business development manager Mark Hickey has left the company to take up a similar role at Kiip.
Hickey has now been installed as senior director of business development at the firm, which specialises in rewards systems for games on Android and iOS.
Risk and reward
The move has so far only been detailed via Hickey's LinkedIn account, but he leaves Gameloft after having joined the firm as key accounts manager in 2002.
Hickey then moved on to become senior business development manager in 2007, taking charge of Gameloft's iOS business and relationship with platform holder Apple.
Kiip will now look to benefit from Hickey's experience, having recently detailed the ins and outs of its rewards system.
Though by no means alone in the incentivisation field, Kiip looks to hand out prizes from commercial partners to players when they complete a certain level, challenge, or points goal in game.
It's a way to encourage continued play beyond the traditional achievements system, gifting rewards that correlate with players' interests and match the level of difficulty associated with the goal at hand.
Kiip closed a $4 million strong Series A funding round back in April.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
8 hours, 59 minutes ago
Why diversified revenue streams are the key to maximising monetisation
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |