Following on from yesterday's news that iOS hotel sim VegasTowers had done over a million downloads, we got more details from developer Kathy Fung.
The IAP conversion rate for the game, which has 50,000 daily active players, is around 3 percent.
This compares favourably with Tiny Tower's conversion rate of 3.8 percent.
"Looking at the subset of players with Facebook demographic information, our average player is over 20 years old with 50/50 male to female ratio," Fung reveals.
"Because of the way our events system is designed, we have a high retention rate with players coming back to the game throughout the day to put out fires or to collect income."
Same but different
As for direct comparisons to Tiny Tower, Fung says the two games are subtly different in terms of gameplay.
"I think Tiny Tower is an incredibly well polished take on the tower building concept, but it ... caters more to the casual audience and is more of an inventory management game, whereas VegasTowers is a building and simulation game." she says.
For example, in VegasTowers, you have control over a much wider range of units, and their placement directly affects hotel revenue and your ranking against other players. Individual people in the tower (ie Bitizens) aren't part of the gameplay either.
"Because of our deep simulation and strategy mechanics, we tend to attract older players who invest heavily into the game," Fung says.
"I think that's why our average player spend - $40 - is so high."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024