Online and mobile game monetisation platform SponsorPay has announced it's setting up a Japanese office, based in Tokyo.
The news follows its expansion into the US, with the appointment of Dave Westin as SVP and general manager of SponsorPay Inc.
LinkShare is supporting SponsorPay in Japan, providing access to local campaigns via its advertising network.
The company recently hired Tehyon Kim from Tapjoy, and raised $5 million earlier in the year from Nokia Growth Partners and its existing investors.
Follow the money
"LinkShare is an experienced and dependable partner of choice for our international expansion. We look forward to working with it to establish market leadership in Japan, as we have elsewhere," remarked Andreas Bodczek, SponsorPay's CEO.
LinkShare has already collaborated successfully with SponsorPay in the US and Europe.
SponsorPay handles large volumes of Japanese traffic thanks to global publisher partners, such as Gala Net, Aeria Games and Bigpoint, as well as virtual worlds IMVU and WeeWorld.
"As a part of our global development, we are happy to partner with SponsorPay, a reputably successful company in the social advertising space, and offer compelling new business opportunities to our existing Japanese clients," said Tsukasa Kobayashi, co-president and CEO of LinkShare Japan.
[source: SponsorPay]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
11 hours, 36 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |