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Samsung Apps turns 2, celebrates with update including new UI, rental and trial options, and Smart recomendations

Fruit Ninja and Plants vs. Zombies go free for bada

Samsung Apps turns 2, celebrates with update including new UI, rental and trial options, and Smart recomendations
Timed to coincide with the store's second anniversary, Samsung has announced a new version of its Samsung Apps marketplace will roll out on bada 2.0 Wave handsets.

The update, which will see a total of 30 paid apps - including Fruit Ninja and Plants vs. Zombies - reduced to free, will make the leap to Samsung's Android-based Galaxy devices before the end of 2011.

See more, be more

Also on board is a new user interface equipped with a 'wish list' service, as well as Smart - a fresh app recommendation tool dubbed designed to analyse current usage trends and the users' favourite apps to highlight potential downloads.

In an effort to push both developers and publishers, the refreshed Samsung Apps will sport a new seller page, as well as a promoted app tab to help drive attention towards their titles.

Finally, two new trial modes will also be introduced: Try'n Play and Rent'n Play will allow users to give apps a whirl for reduced prices before paying the full whack.

Bigger, better

"This new and improved version of Samsung Apps provides greater usability and convenience while also enabling a more personalised service for each of our users," said Kang-Hyun Kwon, senior VP of Samsung's Media Solutions Center.

"We will continue to enhance our application and content services, developing even more innovative features and ensuring our customers enjoy an advanced mobile experience."

Samsung Apps has already had a busy week, with the Korean firm unveiling its new premium app service for Android devices in the UK.

[source: Samsung]

When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.