One of the first games to use PlayMob's charity in-app purchase API, US developer PerBlue has announced the results of the Food for Good campaign within its mobile/web MMOG Parallel Kingdom.
838 of the $5.50 Soup Can Hats were purchased, with 2,508 meals vouchers being sent to SOS Children's Kenyan famine appeal. 80 percent of the net revenue after Apple's cut was passed onto the charity.
Hats were purchased in over 27 countries, with US representing 75 percent of the 709 unique buyers, while 60 players purchased multiple hats, including two players who fully engaged with the donation mechanism, buying over 20 hats each.
Pat on the hat
"The partnership between PlayMob and PerBlue has set the bar for virtual giving campaigns," said PerBlue's CEO, Justin Beck.
"We are so happy with the final results of the initiative. Parallel Kingdom has some of the most generous players around; thank you to all who gave."
Jude Ower, CEO of PlayMob added, "Giving back in the real world requires community and support, and this is what gamers do best.
"This campaign is the first of many with PerBlue. Its players are some of the first users of our global GiverBoard, a tool for showing game players the collective good they can do just by playing games."
[source: PerBlue]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024