The new partnership will bring AdJitsu 3D ads to Smaato's 40,000 developer strong network, which spans more than 230 countries worldwide.
Rich talk
"Rich media is an important part for the substantial growth of mobile advertising and we see this as a great opportunity for our developers and publishers to maximise their revenue," said Smaato co-founder and CEO Ragnar Kruse.
Cooliris' AdJitsu 3D display ads - which will be incorporated into Smaato's SOMA platform - offer an "unprecedented level of engagement through virtual product experiences" according to both firms, hitting iPhone and iPad first through Smaato's SDK version 5.06.
"We're thrilled to partner with Smaato to scale into new international markets, particularly Asia and Europe," added Cooliris co-founder and CEO Soujanya Bhumkar.
"Together we will enable consumers to re-experience brands, products and services like never before."
The deal follows a similar agreement formed between Cooliris and ad network InMobi back in February that saw 3D ads hit iPad through the latter firm's network.
[source: Smaato]
